Possibilidades de aplicação do gamification para serviços de referência (SR) de bibliotecas universitárias

Abstract

With the quick advancement and dissemination of Information and Communication Technologies (ICT), the offer of products and services has been changed and the need for innovation was introduced in organizations. In the libraries, mainly in academics, the search for innovation has been necessary and discussion agenda among librarians who are concerned to keep up with the changes, improve service and cultivate theirs users with new expectations and behaviors that are caused by progress and familiarity with the technologies. The Reference Service (RS) is one of the services proffered by academic libraries and delas daily with academics and their respective behaviors and informational needs, provides assistance for scientific research and relevant information acquisition, being fundamental in the educationresearch-extension tripod of educational institutions. In this context, inserted to the ―Intellectual Propoerty and Teaching‖ line of the Professional Master’s Program in Technologial Innovation at the Federal University of Triângulo Mineiro, the aim of the study was propose guidelines to RS for the possibilities of applying a technique titled Gamification, which means using game-based mechanics, aesthetics and thinking to engage people, motivate action, promote learning and problem solving (KAAP, 2012) and is one of the trends in libraries innovation (MARCIAL, 2016). For the RS, it can collaborate with the participation of students in training sessions conducted by reference librarians, who, occasionally, realize students scattered and disinterested due to the lack of motivation and interest in the topics covered. . The paper is an exploratory research on the purposes and bibliographic on the procedure. For the formulation of the material, after the bibliographic survey in scientific databases and journals, the methodology of Alves (2015) proposed in her book ―Gamification: como criar experiências de aprendizagem engajadoras: um guia completo: do conceito à prática‖ was used and analyzed through schematic readings to guide the adaptation of the technique and preparation of guidelines for the RS. As a result, generic guidance material for Gamification application was presented along with a preview of how it can be used to subserve the professional exercise of librarians working in different academic libraries. The example focused on the RS of the Univerdecidade Library (Federal University of Triangulo Mineiro).