Arte e empreendedorismo: uma análise acerca da integração do Art Thinking na gestão empresarial

Abstract

The integration of art into personal and professional life is recognized as a crucial avenue for interpersonal and personal development, as well as for innovation and leadership. Art Thinking, by offering creative strategies from the arts to solve business challenges, is emerging as a promising way to boost creativity and problem-solving in organizations. However, despite its potential, there are still gaps in our understanding of the main concepts and applications of Art Thinking. This research aims to investigate Art Thinking as a way of constructing meaning, exploring the main concepts and applications in personal and professional development in organizations. The study is qualitative, descriptive and cross-sectional, with data collection procedures using a questionnaire and a structured interview, recorded and transcribed, with thirteen entrepreneurs and leaders who incorporate art into their activities. According to the interviewees, art has the potential to positively impact various aspects of the business world. Integrating Art Thinking into business strategy can provide tangible and intangible benefits, contributing to the success and sustainability of organizations. Art Thinking has great potential to drive innovation, personal development and organizational culture in companies, although there are challenges and different perceptions about its applicability that must be considered. The continuous change of perspective, openness to experience and improvisation are highlighted as the main skills inherent in this professional profile. The artistic process, in this context, emerges as a fundamental element in promoting innovation and adaptation in a world in constant transformation.