Clínica psicanalítica na era digital: produção de conteúdo e divulgação profissional em mídias sociais

Abstract

Social media have become increasingly integrated into people's daily lives, and their use intensified during the COVID-19 pandemic, a period in which the internet became an essential tool for everyday and professional activities. In the field of Psychology, there was a significant increase in both the demand for and the provision of online psychological services, as well as in the dissemination of psychology. Therefore, the general objective of this dissertation was to investigate and analyze the experiences of psychoanalytically oriented psychologists who use social media to promote their work and psychoanalysis through Instagram and podcasts. The dissertation consists of two studies. Study 1 investigated the experiences of psychologists who use Instagram to promote psychological services, whereas Study 2 analyzed the experiences of psychologists in producing podcasts as a strategy for disseminating psychoanalysis. Both studies are characterized as qualitative, cross-sectional research inspired by Turato's clinical-qualitative method. Each study included 12 psychologists as participants, and the data were generated through semi-structured remote interviews and analyzed using content analysis based on the clinical-qualitative approach. The results of Study 1 indicate that promoting professional work on Instagram is permeated by tensions between the desire to build a clinical practice and the demands of entering the labor market. Although Instagram promotes the strengthening of professional support networks, the maintenance of the psychoanalytic tripod, and the dissemination of psychological knowledge, it also imposes demands related to productivity, algorithmic dynamics, and exposure to violence, such as sexual and moral harassment, particularly against women. The results of Study 2 demonstrate that psychoanalysis podcasts emerged mainly during the COVID-19 pandemic and that their production is sustained by the podcasters' desire and contributions from their clinical experiences, constituting an important means of democratizing psychoanalysis. This dissertation contributes to broadening discussions on the presence of psychoanalytically oriented psychologists on social media, as well as to understanding the impact of these technologies on professional training, the development of clinical practice, the ethical promotion of psychological services, and the production of podcasts on psychoanalysis. The limitations include the absence of participants from all five regions of Brazil, the exclusion of podcasts affiliated with psychoanalytic associations, and the predominance of psychologists who graduated during the COVID-19 pandemic.