Fatores condicionantes ao sucesso de startups

Abstract

Innovation has been a great opportunity to increase the competitiveness and strengthening of companies on the market. In the case of startups, in general, they have business models that are different compared to traditional ones and that seek to operate in new or unmet markets. Such enterprises therefore have high risks of failure and entrepreneur´s journey is so intense. Thus, the purpose of this dissertation is to present the conditioning factors for the mortality of startups and specially to point out what, in fact, can contribute to the success of these new businesses. Thus, in the light of the literature and allied to a qualitative exploratory research with entrepreneurs, it has been evaluated, from the emergence of innovation, through the formation of the team, the conquest of the market and management of the business up to its success. Other evaluated facts include business strategies, business tools and the important contribution that an ecosystem can make. The development criteria as an environment conducive to entrepreneurship, entrepreneurial culture, access to capital, innovation, the market, human capital and infrastructure are shown to be key in the entrepreneur's journey and in business success. This work was also intended to help new entrepreneurs to open opening their own business and contribute to the economy of the country and search for a better world.