Produção de conteúdo digital: um relato de experiência

Abstract

With the advent of the internet, social networks came by the purpose of connecting people. Actually, there are several social networks that contribute to the growth of information and influence the society through content creators. In the context, this project aimed to comprehend how Instagram can be used as a personal and professional development tool for a content creator. To carry out the work, some strategies were defined for the growth of the profile on Instagram through the PDCA Cycle. During the study was evaluated the need to create a channel on YouTube that might evaluate the difficulty of producing content on this platform. In addition, it was identified that the constancy and frequency of posting are key factors for reaching the largest number of accounts on both Instagram and YouTube, and so, more people consume and are influenced by this content. After analyzing the results, they were compared to other works that used the social network as a content production tool. At the end of the present study, some limitations were identified and possible suggestions for future works related to the theme were presented.