Gestão de redes sociais para a biblioteca UFTM como ferramenta de promoção dos serviços e interação com a comunidade acadêmica

Abstract

Technological advances, especially in the field of information, develop rapidly, making it necessary for institutions to keep up with this development in their environments. The use of communication and information technologies in university libraries is a reality in constant evolution that effectively contributes to academic knowledge. The University Libraries (BUs) are strategic spaces for the dissemination of information and promotion of knowledge and must suggest the development of conditions to mediate information that is related to the objectives of the holding institution, conciliated with teaching, research and extension. Libraries must evaluate the educational changes, get to know the innovations in the area in order to improve and adapt their services for a better quality service to users. The use of social networks is part of the teachers' and students' reality; therefore, the library must explore these tools, aiming at a greater visibility and reach before the academic community. Social networking sites enable greater dissemination of information, interaction, and dissemination of services offered by the library. The present study aims to create a manual for social network management, and to support it, a documentary research was carried out, checking the social networks (Instagram, Facebook, Youtube and Twitter) of the Central Libraries or library systems of the 67 (sixty seven) Federal Universities. The contents of the social networks of these libraries were observed, aiming to ensure the advancement of the potentiality of these technologies and their efficient use. It was found that over 70% use the social networks Instagram and Facebook. Just over 50% of them use Youtube and just over 30% of libraries use Twiter. Only 10.4% do not use any social network. A manual was prepared with guidelines to guide the use of the social network and promote the integration of the professionals involved in conducting the works.